Buyer04:12
I'm worried about the price.
Emotionally intelligent AI
Win more customers, live.
Amotions listens to your calls, picks up on tone and buying signals, and privately coaches your reps in real time, so they handle objections and close while the customer is still deciding. The same standards power AI roleplay before calls and scorecards after.
Linda · Buyer
Adam · YouDiscovery call
Example conversation
Rep04:19
What are you comparing it to?
Buyer04:24
Honestly? Doing nothing. We've managed without it for two years.
Rep04:31
What have those two years cost you?
Buyer04:38
More than I'd like to admit. Let's talk about rollout.
The intelligence
AI that understands the conversation and emotional cues in real-time.
Amotions reads words, tone, emotion, conversation dynamics, your playbook, and prior context in parallel — then recommends the next best action.
Switch an input off to see what the recommendation loses without it.
What the buyer said
“I'm worried about the price.”
Inputs · read in parallel
Read depth
Full read
Amotions recommends
Ask what they're comparing to — then give them the answer in their words.
They will have to make this argument again, in a room you are not in.
Six inputs, one recommendation. Switch any of them off to see what it costs.
The workflow
One system for improving conversations in all stages.
Follow one price objection from rehearsal to live call to scorecard — and back into practice. Every call makes the next one better.
↺ The gap from every call becomes the next rehearsal
01 / 04 · Before
Practise on a buyer who pushes back
The objection you are about to hear, rehearsed against a buyer with a disposition — before it costs you a real deal.
The price objection, here
You defend the price. Amotions flags it: you argued before you knew the comparison.
Actual interface
Dana Whitfield
VP Operations · Mid-market logistics
Sceptical of new tooling after a bad rollout last year. Polite, but will not be sold to.
Dana Whitfield says
I'm worried about the price.
Concerned
You said
I hear you — but when you look at what you get for it, most teams find it pays for itself within a quarter.
Amotions evaluates
Worked
- You acknowledged the concern before answering.
Costing you
- You defended the number before knowing what it was being compared to.
- "Pays for itself" is your claim, not hers. She has no reason to accept it yet.
02 / 04 · During
One cue, while it still matters
Private guidance on your screen as the conversation happens. Nothing joins the call; nobody else sees it.
The price objection, here
The buyer says it for real. Amotions reads doubt, not rejection — and gives you one line.
Actual interface
Discovery call
Example conversation
Buyer04:12
I'm worried about the price.
Rep04:19
What are you comparing it to?
Buyer04:24
Honestly? Doing nothing. We've managed without it for two years.
Rep04:31
What have those two years cost you?
Buyer04:38
More than I'd like to admit. Let's talk about rollout.
03 / 04 · After
What happened, and what it cost
Not a dashboard. A judgement: the moment that mattered, the one you missed, and what to do about it.
The price objection, here
The objection was handled. The stakeholder question Amotions cued never got asked.
Actual interface
Discovery call · 28 min
Scorecard
Overall
78
/100
- Discovery
- 4/5
- Objection handling
- 5/5
- Emotional read
- 4/5
- Next steps
- 2/5
What happened
- Buyer raised price at 04:12.
- You asked what they were comparing against instead of justifying the number.
- The real objection — the status quo — surfaced twelve seconds later.
What mattered
- Not defending the price. It kept the buyer talking instead of negotiating.
- Naming the cost of doing nothing turned a budget conversation into a risk one.
What you missed
- Amotions cued the stakeholder question at 04:38. It never got asked.
- No next step was booked before the call ended.
What to do next
- Send the rollout outline today, while the implementation question is still warm.
- Rehearse the multi-stakeholder ask — it is the moment this call left open.
The loop closes here — the gap above becomes the next rehearsal.
Practice the multi-stakeholder ask04 / 04 · Then
The gap becomes the next rehearsal
The thing you missed is the thing you practise next. That is the loop — and why the three parts are one product.
The price objection, here
Tomorrow’s roleplay is built from today’s gap: the multi-stakeholder ask.
Amotions insight
Detected
Stakeholder question never asked
Why it matters
The buyer moved to rollout on their own, and the call ended without a date or a second name. That is where the deal slowed — not at the price.
Recommended
Rehearse the multi-stakeholder ask until it fits in one sentence.
Tomorrow’s rehearsal is built from today’s call — and after it, the loop starts again.
The proof
What changed for the teams using it.
House of Hearing
Customer-reported
+$160,000
added to monthly sales in a single month — the highest month the team had ever had
Before
- Providers practised on live patients — a bungled consult could cost the sale.
- Without recording consults, the team didn’t really know what happened.
After
- Roleplay to close skill gaps before the next patient walks in.
- A weekly team review of AI consult scorecards.
Amotions AI gave us the exact solution we needed: realistic AI roleplay and detailed post-consultation scorecards and feedback via the real-time AI. It is working extremely well for us. One of our providers closed a top-of-the-line device sale he thought he would never get, because he had practiced the scenario many times with Amotions AI.
Jake LeRoy | Owner
House of Hearing
- 86.4%
- of scored real-time sessions classified as successful or progressing
- 24.8%
- showed a follow-up or next-step signal
- 11.5%
- showed a strong meeting-booked signal
Internal analysis of scored real-time coaching sessions · a separate dataset from the customer-reported result above · How these are measured
Figures summarise scored Amotions AI real-time coaching sessions classified as SUCCESS or PROGRESSING, where follow-up, next-step, or meeting-booked signals appeared. They describe those scored sessions — not all company-wide calls — and are not third-party audited. Full methodology. Scorecards weigh listening, emotional cues and next steps, not talk-track completion; framework notes and sources are on Trust & Evidence.
Founder-led sales, coached live
“As I built my first sales team, I needed a way to transfer the instinct and playbook I had developed through founder-led sales without shadowing every call. Amotions AI became that solution. It gives my reps the right structure, questions, and guidance in real time, listens dynamically to the conversation, and helps them run sales calls at a much higher level.”
Jeremy Lam | Founder & CEO
Venu AI
Installing the fundamentals at scale
“I've run role plays for years, and so much of it is just installing the basics — open-ended questions, interest generators, closing for the meeting. Amotions AI is extremely useful for installing those fundamentals, so my live coaching can focus on refining and fine-tuning delivery.”
David | Senior Leader
Top US Commercial Real Estate Firm
Top US Commercial Real Estate Firm
“Overall, Amotions AI is very good. It reinforces the principles I've taught agent candidates for years — catching how often someone says 'um' or 'like,' and flagging things like bringing up financing too early, before rapport is built. That's great advice. The feedback summary is awesome: detailed and genuinely helpful — and it only gets better with time.”
Steven | Senior Leader
Top US Commercial Real Estate Firm
Organisational learning
It stops being our AI and starts being yours.
The same moment, coached three times — as the system learns how your team actually wins.
Every conversation feeds the next: patterns become coaching, coaching changes outcomes, outcomes teach the coach what wins. Built from your conversations and isolated to your organisation — so the longer your team uses it, the further ahead of a generic model it gets.
What it knows
Your playbook
Corrected by what actually wins
Your products
Mapped to the buyers who raise them
Your objections
Ranked by what stalls deals
Your top performers
Their phrasing is the recommendation
Your conversations
The corpus the coach reasons from
Your conversations train your coach and nobody else’s.
The buyer says
“I’m worried about the price.”
Your Amotions coach says
Ask what they're comparing it to — then price the delay, the way Priya does. That framing closes this objection on your team.
Your best rep’s move, available to everyone, in the second it is needed.
How it works
AI for the full conversation.
01 — PRACTICE
Practice on a realistic buyer before the real call
Practice realistic customer conversations tailored to your products and playbooks, then get an instant score and feedback before live risk.
- Build scenarios from your objections, personas, and talk tracks
- Rehearse discovery, pricing pressure, and closes with an AI buyer
- Carry the same criteria into live prompts and post-call scorecards
02 — PERFORM
Get private help during live conversations—without a bot joining the meeting
Amotions AI listens in real time on contact-center and phone dials, Zoom, Teams, Meet, or in person—and shows private prompts only to you. By understanding not just what people say, but how they communicate, including emotional cues and conversation dynamics, Amotions coaches your reps on next best actions.
- Surfaces next questions, objection cues, and technical answers
- Runs on your computer alongside the dialer or meeting tool—does not join as another participant
03 — IMPROVE
Turn every call into a coaching moment
After each conversation—or when you upload a recording—teams get a focused scorecard so coaching compounds across every call.
- Manager insights, deal-health signals, and follow-up email drafts
- Transcripts plus coaching on how the conversation was handled
- Upload video, audio, or transcript for an AI score when needed
More than conversation intelligence
Why Amotions is different
Conversation intelligence records the call and analyses it afterwards. Amotions works before, during and after — and gets more specific to your organisation with every conversation.
01
Emotional and behavioral intelligence
It scores how it landed, not just what was said.
Tone, pacing, hesitation and buying interest, read as they happen — and coached as behaviours, not scripts.
02
Live, in-the-moment guidance
Coaching while the deal is still open.
Not a dashboard nobody reads after the call. The same coaching drives roleplay before and scorecards after.
03
The compounding advantage
Your playbook, compounding
Every call makes the next one sharper.
Your products, objections and top-performer patterns train a coach that is only yours. Each organisation’s knowledge stays isolated to it.
04
The full loop in one system
One set of criteria, three moments.
Practice, live coaching and scorecards reinforce each other, instead of living in three disconnected tools.
Why it compounds: every conversation adds to a model of how your team wins — the objections you hear, the phrasing that works, what moves a deal forward. A general-purpose model starts from zero on every call; your Amotions coach starts from everything your team has already learned. Framework and sources on Trust & Evidence.
What that means for your team
Increase win rates
Guide reps through discovery, objections and closing while the call is live.
Accelerate ramp time
New hires rehearse with AI roleplay before they talk to a customer.
Scale top performers
Your best reps’ patterns, available to the whole team.
Improve manager productivity
Coaching opportunities surface on their own — no reviewing every call.
Built for people whose conversations drive outcomes
One AI, tuned to your conversations.
Hearing care
Coaching for hearing-device consultations, helping providers build trust and guide patients from evaluation to a confident decision.
See Hearing care solution →Built for teams that sell at scale
Sales teamsReal-time coaching, roleplay, and scoring for revenue teams.Call centersCoach every dial without requiring managers to listen to every call.Appointment-setting teamsLive guidance on every dial, including calls that never book.Virtual sales agenciesOne deployment, different playbooks per client or campaign.Customer-facing teamsCommunication coaching for consultative and service conversations.
At a glance
- What is Amotions?
- Amotions is an AI communication intelligence platform for customer-facing teams. Amotions combines real-time AI coaching, AI roleplay, and post-conversation analysis.
- Who is it for?
- Customer-facing teams: sales professionals, insurance agents, healthcare providers, CRE and leasing professionals, dental teams, and similar roles where conversation quality changes outcomes.
- What does it do?
- It listens to live conversations and privately teleprompts the seller—then scores practice in AI roleplay and post-conversation scorecards—without speaking to the customer.
- How does a conversation get coached?
- Amotions captures seller-side audio on a supported workflow, then scores listening, next-step clarity, objections, and communication cues—not only a word transcript. The same standards appear in roleplay, live cues, and the scorecard.
- What does Amotions not do?
- It does not join Zoom, Teams, or Meet as a meeting bot and does not speak to the customer. Playbook personalization is on Professional and Enterprise, not every plan.
- What does it cost?
- Basic is free. Starter is $49 per seat per month. Professional is $99 per seat per month. Enterprise pricing is custom.