About Us
Amotions AI is real-time sales coaching software that guides reps during live customer conversations, lets them practice with AI roleplay beforehand, and delivers post-call feedback afterward. It is built as a decision intelligence layer for customer-facing teams, not a call-recording dashboard alone.
Published By Pianpian Xu Guthrie, Founder and CEO
Testimonials
“We needed a way to practice without doing it on live patients, which gets expensive when they do not purchase. Amotions AI gave us realistic AI roleplay and detailed post-consultation scorecards and feedback. It is working extremely well for us.”
Jake, Owner, Multi-Location Hearing Health Organization
“As I built my first sales team, I needed a way to transfer founder-led sales instinct without shadowing every call. Amotions AI became that solution, giving reps structure, questions, and guidance in real time.”
Jeremy Lam, Founder & CEO, Venu AI
“Amotions AI reinforces principles I have taught candidates for years, like removing filler words and building rapport before financing. The feedback summary is detailed, genuinely helpful, and only gets better with time.”
Steven, Senior Leader, Top US Commercial Real Estate Firm
“I have run role plays for years. Amotions AI is extremely useful for installing fundamentals like open-ended questions and closing for the meeting, so live coaching can focus on fine-tuning delivery.”
David, Senior Leader, Top US Commercial Real Estate Firm
“I am short staffed and often need to write SOPs and training guides quickly. Amotions has been valuable day to day, and stood out to me as the best assistant among the options I researched.”
Terry, Program Director, Healthcare Company
“Bought Amotions to boost team communication and customer interactions. The accessible AI coach supports self-analysis and action-oriented practice with videos and daily exercises for managing thoughts and emotions.”
Brian Jeffery, HR Manager, Epic Property Management LLC
How it Works
01
ROLEPLAY
Practice realistic scenarios before live calls using AI roleplay tailored to your products, objections, and sales process.
02
LIVE COACHING
Receive private in-call prompts during real customer conversations so reps can adjust in the moment that decides outcomes.
03
POST-CALL FEEDBACK
Review transcripts, scorecards, and coaching recommendations to reinforce wins and improve the next conversation.
What we offer today
AI roleplay and real-time coaching for high-stakes conversations
Amotions AI helps teams practice with roleplay before customer calls, then applies live coaching prompts during conversations so reps can improve discovery, objection handling, and next-step quality while the opportunity is still active.
Decision intelligence built on behavioral science
Our coaching approach is informed by emotional intelligence and behavioral science, including MSCEIT-based criteria (perceiving, using, understanding, and managing emotions), so feedback reflects real conversation quality instead of keyword matching alone.
Meet Pianpian Xu Guthrie,
founder and CEO of Amotions, Inc.
Pianpian received her master's degrees in sociology from Yale University with a thesis on social mobility and psychological well-being. She was a teaching and research fellow in social science at Yale and Hong Kong University of Science and Technology. She then led product management and growth at multiple tech companies in hybrid and remote settings before founding Amotions, Inc. She is from rural China originally, and studied and lived in China and Japan. She performed and competed in Chinese folk dance and ballroom dance. She lives in Silicon Valley with her family.
Founding Story
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Joining as an organization? Contact usFrequently asked questions
What is this?
About Amotions AI introduces the company behind real-time sales coaching software that guides reps during live conversations, practices with AI roleplay, and delivers post-call feedback. Amotions builds emotionally intelligent agents grounded in behavioral science and the MSCEIT framework.
Who is it for?
It is for prospects, partners, and candidates who want to understand who builds Amotions AI and why the product exists—especially buyers who care about founder expertise, methodology, and trust before adopting coaching software.
How is it different?
Amotions is not only a transcription or recording company. The product is designed as decision intelligence for customer conversations: private live prompts, roleplay before risk, and emotionally intelligent scoring that reflects how sellers handle trust and hesitation.
Why should someone care?
Coaching software reflects its builders’ assumptions. Amotions AI is shaped by quantitative social science and emotional intelligence research, so guidance targets the moments that change buyer confidence—not only completed talk-track checklists.
What problems does it solve?
Organizations struggle to scale high-quality coaching when manager time is limited. Amotions AI was built to raise live execution quality across teams without requiring a senior coach on every call.
What evidence supports it?
Evidence includes named founder credentials (Yale-trained quantitative social scientist and Amotions CEO), customer testimonials, published case results such as the hearing health $160K lift, and the public Trust and Evidence hub with sources and references.
Frequently asked questions
These are common buyer questions customers ask when evaluating this page.
What does Amotions AI do today?
Amotions AI helps customer-facing teams practice before calls, receive private in-call guidance during conversations, and review post-call feedback to improve execution quality and ramp speed.
Who is Amotions AI built for?
Amotions AI is built for sales and other customer-facing teams that need better discovery, objection handling, and next-step quality in live conversations.
What makes Amotions AI different from call recording tools?
Call recording tools focus mostly on post-call analytics. Amotions AI adds in-the-moment guidance and roleplay practice before calls, then reinforces improvements after calls.